BNFx World
A movement born in Switzerland

Body & Mind,
the new version.
Start with the brain.

For decades we trained the body and talked about the mind. We built a multi-billion industry around both, and forgot where it all begins. BNFx brings the brain back to the centre, so we can reconnect with our bodies, with ourselves and with each other.

Join the Movement, free Become a BNFx Coach
A smiling BNFx community gathered on a New York street corner, the Empire State Building behind them
Lifestyle
The Art of Living Well

Daily rituals for a sharper brain, a calmer body and warmer connections.

Travel
Journeys That Transform

Longevity Retreats in exceptional places: a spa for the brain.

Growing & Learning
A Lifetime of Growth

From children to elders, a brain that keeps learning at every age.

Our manifesto

Each at their own level.
All connected.

We spend our days in front of screens. Connected to everything, yet less and less to each other. BNFx was designed to wake us up.

Movement, each at their own level. Brain stimulation, each according to their preference or need. We move, we think, we laugh. And above all, we learn to get it wrong together, and to readjust together.

Instead of a combative, win-at-all-costs competition that can turn harmful, we choose another game: one where every mistake becomes a shared laugh, and every adjustment makes the group stronger.

No one grows alone. Individual performance grows through social performance: healthy performance that lasts, without burning out. We are not trying to be the best. We are trying to be fully ourselves, together.

For an individual benefit. And a collective one.

Move. Think. Laugh.™Join the Movement, free
Our postulate

We forgot to start with the brain.

The brain is where body and mind meet. Neuroscience now shows us how it learns, adapts and rewires throughout life. That changes everything: what was lost to screens, speed and noise can, in part, be recovered and trained.

01

From alienation…

Sociologist Hartmut Rosa describes how acceleration leaves us disconnected from the world, from others and from ourselves. Always busy, rarely touched.

02

…to resonance

Resonance is the answer Rosa proposes, and it is also at the heart of Dr Dan Siegel's work: being truly in tune with our body, our inner life and the people around us.

03

…through the brain

BNFx uses movement, play and neuroscience to train attention, flexibility and self-regulation. A brain that is fit is a brain ready to resonate.

The Mind, according to Dr Dan Siegel

We don't have five senses.
We have eight.

The mind is more than the brain. It lives in the whole body and in our relationships. Training the brain is how we open the door to all eight senses.

1 – 5The world
6Our body
7Our mind
8Each other
1–5

The world around us

Sight, hearing, smell, taste, touch.

6

Our body

Feeling the signals from within: breath, heart, muscles, gut.

7

Our mind

Noticing thoughts, emotions and memories as they arise, without being swept away.

8

Each other

The relational sense: feeling connected, attuned, part of a “we”.

At the hub: awareness itself, the calm centre from which we can notice all eight. Tap it to watch the wheel be born again.

The Wheel of Awareness

It starts with us.
Then it radiates.

Gandhi taught that real change begins within. Dr Dan Siegel's Wheel of Awareness gives us a practice for it: tuning in to our senses, our body, our mind and our connections.

A calmer, more present “me” changes the way I meet my partner, my friends, my neighbours, my colleagues. And from there, the world around us.

Effect no. 1 · Self-regulation

From pressure
to presence.

Too much, too fast, too loud. Information overload, economic pressure, social comparison and cultural expectations keep our nervous systems on constant alert.

Awareness is the first effect of the practice. It opens a space between what happens to us and how we react: we notice the pressure before it carries us away, and we choose our response. Managing stress becomes a skill we train, not a battle we lose.

01

Regulate with breath, pause and awareness.

02

Release tension through movement and play.

03

Respond instead of react.

A calmer me makes a calmer we.

Infobesity
Economic pressure
Social pressure
Cultural pressure
YouBreathe
A woman on a city rooftop at dawn, eyes closed, one hand on her chest, breathing calmly above the busy streets
Effect no. 2 · Co-regulation

Resonate together.

A calm nervous system helps calm the ones around it. This is co-regulation, and it is how one person's practice starts to touch a whole group. These are the practices that tune us in, to ourselves and to each other. At the centre of them all: play.

A BNFx coach shows an orange circle card to a group of young players gathered around him on a sports field
Physical activity
Breathwork
Focus & attention
Motivation
Creativity
Voice practice
PLAY together

Why play is at the centre

Playing together is where we learn what no lecture can teach:

1

How to lose, and get back up.

2

How to win while supporting each other.

3

How to grow, all together.

We win for the collective, not for the ego.

Voice practice is not about singing well. It is about finding your voice, letting it out, and hearing others.

Me + We = MWe

Join the movement.
Become a Circle Keeper.

Dr Dan Siegel calls it MWe: an identity that holds both the inner self and the connections we belong to. In the BNFx movement, every member cares for their own circles, the people right around them.

A BNFx circle in a city park: everyone balances on one leg, hands on each other's shoulders, while the coach holds up an orange circle
Me

Tend your inner circle

Your own practice: moving, breathing, noticing, regulating. You cannot share what you have not cultivated.

We

Practise together

Classes, gatherings and shared challenges where connection is part of the training, not a side effect.

Keep your circles

Bring calm, play and presence to your partner, family, friends, neighbours and colleagues. That is how the movement spreads.

Every Circle Keeper is recognised, whatever their path

When you share the movement

A credit towards your next class or retreat each time someone you bring takes part, plus first access to new programmes.

When you give your time and care

Shared sessions with the people you bring, invitations to community gatherings, and a voice in shaping our events.

No ranks, no status, no points to chase. Just care, returned.

BNFx in every part of life

Wherever life happens.

The movement is not a place you go. It travels with you: at work, at school, at the gym, on holiday, at home.

Colleagues laughing while building a spaghetti and marshmallow tower

At work

Team building, focus and calmer collaboration.

Children playing hopscotch together in a schoolyard

At school & after school

BNFx Kids: play, movement and calm in a world of screens.

A BNFx class squatting in front of a big screen showing an orange circle

At the gym

BNFx Brain Fitness classes, Energy and Longevity.

A couple walking barefoot on a seaside terrace at sunset

On holiday

Longevity Retreats: a spa for the brain, with our partner hotels.

BNFx Longevity Retreats

Reconnect with your own nature.

A retreat is a privileged moment. Our programme is rooted in nature, to help you reconnect with your own nature and cultivate the inner harmony of the brain: the ground for living with full awareness.

You leave with tools to regulate stress, and with the Wheel of Awareness, explored in its essence, its meaning and in real life. A practice to take home, so you can shape your life the way you wish.

BNFx in 100 seconds: move, think, laugh, and rest deeply.Illustrative images
Morning
  • Meditation
  • Physical practice
  • Conscious breathing
During the day
  • One-to-one coaching
  • Pure time in nature
  • A little group talk
Evening
  • Fireside sessions
  • Meditations and deep relaxation
The first retreats

2027 dates

A garden pool surrounded by trees in Provence 26 – 30 May 2027
France

Provence & French Riviera

Five days between pine forests, gardens and Mediterranean light, where BNFx Retreats began.

Register your interest →
A river running through a sunlit forest April 2027
USA

New York Upstate

Three retreats in an exclusive retreat centre: two of five days and one of three days. Dates announced soon.

Register your interest →
A white sand beach below the mountains of Cape Town 18 – 24 October 2027
South Africa

Cape Town & Garden Route

Mountains, ocean and wide open beaches, from Cape Town along the Garden Route.

Register your interest →

Circle Keepers hear first about new dates and places. Questions? info@bnfx.world

Switzerland × India

Two traditions of living together.
One movement.

Two groups meditating at dawn, side by side: one in a Swiss alpine meadow, the other on the steps of an Indian riverside ghat

Swiss wisdom

Four languages, many cultures, one country. A long practice of dialogue, consensus and neutrality, and the world's leader in innovation for sixteen years in a row.

India's gift of non-violence

Gandhi showed the world that ahimsa, non-violence, is a force, not a weakness. Together with India's living traditions of yoga and breath, it inspires how we learn to live together.

BNFx is co-built between Switzerland and India: Swiss research and rigour, Indian energy, youth and wisdom.

We will keep disagreeing. Together, we can learn to do it without violence.

What we stand for

Our values

Resonance

Being truly in tune with ourselves, others and the world.

Non-violence

Disagreeing without harming, in words and in actions.

Self-regulation

Learning to meet our emotions before they drive us.

Joy

Laughing, playing, getting it wrong and growing together.

Curiosity

Staying open to new places, people and ideas, at every age.

Belonging

A community without ranks or status. Everyone has a place.

Ways into the movement

Find your way in.

Free

The Community

Events, conversations and challenges, together.

Weekly practice

Brain Fitness classes

Energy & Longevity sessions with certified coaches.

A spa for the brain

Longevity Retreats

Body & brain journeys with our partner hotels.

Next generation

BNFx Kids

Play, movement and calm in a world of screens.

For teams

Team building & events

Energy, connection and laughter for your people.

Actor of changeBNFx Academy ↗Become a certified BNFx Coach.

Imagine what we become
if we all start now.

Joining is free. No ranks, no status, no pressure. Just people who choose to move, think, laugh and live together better. It starts with you.

A joyful group selfie of BNFx members in a riverside park at sunset
What you receive as a member

Free BNFx events

Join community gatherings and BNFx events at no cost.

First access

Discover new programmes before they are released to the public.

A free discovery for every child

One free BNFx Kids activity per child, to try it out.

Credits for sharing

Help the movement grow and receive a credit towards your next class or retreat.